Design and production of a cardboard POS display for the Mateus Rosé brand, created by UC POS as a solution to boost sales and ensure brand visibility in the alcohol section.
The project encompassed concept development, structural design, 3D visualizations, production preparation, and the implementation of a display unit designed to showcase various variants of Mateus Rosé wines. The primary objective was to create a display that would attract attention from a distance and clearly communicate the brand’s character.
The stand is made of cardboard, ensuring a favorable cost-to-visual-impact ratio and enabling rapid rollout to retail chains. A distinctive feature of the design is a three-dimensional silhouette of the Mateus Rosé bottle placed on the side of the display, which boosts product recognition and creates a billboard-like effect in the store aisle.
The shelf layout was designed to showcase multiple product variants, maintain adequate capacity, and allow store staff to restock merchandise conveniently. The display’s vibrant color scheme effectively sets the brand apart from its surroundings and boosts its visibility at the point of sale.
From the initial 3D visualizations to final production, UC POS was responsible for the design, engineering, and preparation of the stand for implementation.
UC POS designs and manufactures cardboard displays, advertising stands, POS displays, pallet islands, permanent solutions, and comprehensive sales support materials for manufacturers, retail chains, and creative agencies across Europe.